Kentucky Financial Advisor



Difference between the Fiduciary and Suitability

Bradshaw & Weil Wealth Management in Paducah, Kentucky believe it is important to know the difference between the fiduciary and suitability standards. Brandon Morgan, of Bradshaw & Weil Wealth Management said, “It may also help you to appreciate the level of care you receive from a trusted financial advisor in Paducah.” He went on to say, “although the distinction between the fiduciary and suitability methods of offering advice is rarely discussed by “broker-led” large financial companies, we feel it is essential for investors to know the difference.”

(the suitability standard)
  • Offers products for sale from a range of products carried by the company he or she represents and the suitability guidelines set by said company and FINRA.
  • Is paid commissions calculated as a percentage of the amount of money invested into the product
(the fiduciary standard):
  • Offers “best advice” taking into account the needs of each individual client
  • Is paid a monthly fee calculated as a percentage of the assets under advisement “What standard of care upon which financial advice is provided to the investing Public in Paducah, can be assessed by examining the following:

The fiduciary standard requires advice to be provided in the best interests of the client including the disclosure of possible conflicts of interest.

The suitability standard states that a broker only needs to check the suitability of a prospective buyer, based primarily upon financial objectives, current income level and age, in order to complete a commissionable sale of a financial product. In a way, when a broker checks the suitability of a potential buyer, they are measuring how much financial product can be sold, not the needs of the investor in Paducah.

Brandon went on to state that no disclosure of possible conflicts of interest is required. Common differences between the two standards involve trading commissions; for example, commissions and incentives paid by mutual fund companies back to the broker dealer. These inter-company inducements can create conflicts between the investor’s requirements and the motives of the broker. When a company suggests the purchase of a proprietary product, such as a mutual fund or an inventoried security, such as a bond, in the knowledge they will receive a direct and upfront commission, can that suggestion be
relied upon to be fair for the advantage of the client?

These are only a few things to consider when choosing a financial planner in Paducah for you and your family. If you would like to schedule time to learn more about Bradshaw & Weil Wealth Management and how they could assist you and your family’s future, please call 270-444-7291 or visit their website to learn more.

Investment advisory services offered through Virtue Capital Management, LLC (VCM), a registered investment advisor. VCM and Bradshaw & Weil Wealth Management are independent of each other. The content of this website is provided for informational purposes only and is not a solicitation or recommendation of any investment strategy. Investments and/or investment strategies involve risk including the possible loss of principal. There is no assurance that any investment strategy will achieve its objectives.

Fiduciary duty extends solely to investment advisory advice and does not extend to other activities such as insurance product sales, including annuities, life insurance, and long term care insurance or broker dealer services. Advisory clients are charged a monthly fee for assets under management while insurance products pay a commission, which may result in a conflict of interest regarding compensation. Brandon Morgan is also a licensed insurance agent. In this capacity, Brandon Morgan may offer fixed life insurance products and receive normal and customary commissions. The client is under no obligation to purchase products through Brandon Morgan on a commissionable basis. In addition, Brandon Morgan may receive other compensation such as fixed or variable life trails. The potential for receipt of commissions and other compensation when Brandon Morgan acts as an insurance agent may give Brandon Morgan an incentive to recommend insurance products based on the compensation received.

www.bradshawweilgroup | 270-444-7291

Investment advisory services are offered through Virtue Capital Management, an SEC Registered Investment Advisor. The firm only transacts business in states where it is properly registered, or is excluded or exempted from registration requirements.

SEC registration is not an endorsement of the firm by the Commission and does not mean that the adviser has attained a specific level of skill or ability. VCM and Bradshaw & Weil Wealth Management are independent of each other. All investment strategies have the potential for profit or loss. Changes in investment strategies, economic conditions, contributions or withdrawals may significantly alter a portfolio’s performance. There is no guarantee that any specific investment or strategy will be suitable or profitable for a particular client. Past performance is no guarantee of future success.


The content of this website is provided for informational purposes only and is not a solicitation or recommendation of any investment strategy. No client or potential client should assume that any information presented or made available on or through this website should be construed as personalized financial planning or investment advice. Personalized financial planning and investment advice can only be rendered after engagement of the firm for services, execution of the required documentation, and receipt of required disclosures. Please contact the firm for further information.